We are thrilled to announce an important collaboration between our company and the Japanese Koei Co., Ltd. for the distribution of SNOWMAX®, a revolutionary snow machine capable of producing high-quality snow even in critical weather conditions. SNOWMAX®’s innovative technology ensures a stable supply of snow, even in ski resorts severely affected by snow shortages, successfully tackling the challenges posed by global warming. The machine can operate in environments with external temperatures of up to 35 degrees Celsius, although the recommended environment is up to 30 degrees. These performances make SNOWMAX® the perfect solution for Japan and for all resorts worldwide where winters have become increasingly unstable due to global warming. On August 9, 2024, at the Ura Taro slope in the Sugadaira Kogen Harle ski resort, and with the participation of the CEOs of both companies, Mr. Roberto Penocchio for Industriale Frigo Ice and Mr. Sekiguchi for Koei, the new SNOWMAX® series, capable of producing snow in extreme heat conditions, was presented in a world premiere. Over 20 representatives from ski resorts and local media watched in amazement as snow-covered mountains were created in a hot and humid environment. The exceptional performance of our machine demonstrated how SNOWMAX® can handle high temperatures, ensuring high-quality snow in any climate.
A brand of innovation: SNOWMAX®
Thanks to this agreement, Koei Co., Ltd. and Industriale Frigo Ice will ensure the distribution of SNOWMAX® throughout Japan and worldwide, providing a concrete solution to struggling ski resorts. This will not only extend the operating periods of ski facilities but also allow the organization of snow events during warmer seasons, contributing to a faster return on investment.
The importance of the Japanese market
The Japanese market plays a strategic role for Industriale Frigo Ice, especially in a context where climate change is heavily impacting the winter sports sector. Given the characteristics of the Japanese territory and the challenges posed by increasingly warm winters, the technological innovation offered by SNOWMAX® represents a crucial response for the future of ski resorts in Japan. This partnership will not only address the lack of snow but will also transform Japanese ski resorts into real hubs of innovation for resort management, ensuring year-round operation and attractiveness.
For more information, you can visit the website dedicated to our snow machine series at Snowvolution or Koei Co.'s website Frigo Japan